Available for new projects

Available for new projects

Available for new projects

Hey, I'm Jared.

Hey, I'm Jared.

Hey, I'm Jared.

I apply Behavioral Science
and Decision Science to
human problems.

I apply Behavioral Science
and Decision Science to
human problems.

I apply Behavioral Science
and Decision Science to
human problems.

Humans are not hopeless, helpless, or totally irrational. By understanding human potential, the wicked problems of human behavior can be transformed into actionable strategies.

Humans are not hopeless, helpless, or totally irrational. By understanding human potential, the wicked problems of human behavior can be transformed into actionable strategies.

Humans are not hopeless, helpless, or totally irrational. By understanding human potential, the wicked problems of human behavior can be transformed into actionable strategies.

Behavioral Science

Behavioral Science is a multi-disciplinary approach to understanding why people do what they do, and finding leverage points for shifting behavior.

#BehaviorChange #Personality #Motivation #Habits #Gamification #Nudge #ExperienceDesign

Decision Science

Decision Science draws from a wide range of fields and research to understand how people make decisions, and how to improve them.

#Training #Expertise #Intuition #Sensemaking #Perception #Uncertainty #MentalModels

Skills & Expertise

What I do

Let's create

Skills & Expertise

What I do

Let's create

01

Behavior Change

Whether it is onboarding, engagement, retention, adherence, compliance, or something else - all key metrics ultimately come down to someone doing a behavior. I use social science to understand and shift that behavior.

02

Decision and perception training

I work with experts in medicine, first response, child welfare, and similarly demanding fields to research and train high performance decision-making. By understanding expert intuition in these settings, I believe I get a more complete picture of decision-making than if I only focused on lab studies.

03

Strategy

The thing I do best is unraveling wicked problems so that they can become actionable strategies. By understanding the nuances of behavior and decision-making, I work closely with leaders to re-frame problems in a way that allows teams to coordinate on an approach, while minizming risk and maximizing impact.

04

Research

In everything I do, I try to ensure it is informed by both research and experience - whether my own, that of clients, or of the audience we are working with. I use Cognitive Task Analysis, surveys, and experiments to understand people and context. For problems where prediction is key, I rely on my experience building ML models so that such models can be integrated into solutions.

05

Design

While I am not a designer, I work closely with designers on my own team to create behaviorally informed mock-ups and designs that can serve as a foundation for product teams to then create their own designs.

FAQs

I think we need behavioral science, but I still don't really understand how you use it.

I think your emphasis in decision science may be what I need. Can you expand on what you do?

In what areas and industries do you work

What types of audience do you work with?

Are there any causes you focus on?

Say hello

Interested in changing behavior or improving decision making? Lets talk.

Say Hello

Say hello

Interested in changing behavior or improving decision making? Lets talk.

Say Hello

Copyright © 2024 Jared Peterson. All rights reserved.

Copyright © 2024 Jared Peterson. All rights reserved.